Posted by: FDMC Digital Media LLC | January 23, 2020

Important Social Trends in 2020 For Your Business

The social media marketing landscape is so fast changing these days that it can be really difficult to keep up with all the changes and trends going on.  Social media marketing is now highly integrated into various workflows, and increasingly technology-driven, and those very same innovations are disrupting the way consumers discover and buy products online, influencing purchase journeys, and changing the way that customers interact with brands.

In order to remain competitive, every brand needs to keep on the latest tech trends and innovations. I was surprised to find that in this new year, 2020, trends in how people view social media is quickly changing up as well. Here are a few things I found that I wanted to share with you.

1. Storytelling is quickly becoming the big leader!

Stories have become an increasingly popular social media format.

  • Instagram Stories is used by more than 500 million people every day
  • WhatsApp Status, that app’s own version of Stories, is also used by 500 million people daily
  • Facebook CEO Mark Zuckerberg noted that Stories were on track to “posts in Feed as the most common way that people share across all social apps” 
  • And importantly, a quarter of Millennials and Gen Z users now look for Stories for brand and content information

Given the above data, it makes sense for brands and businesses to make the shift.

But while the Stories format does provide new engagement opportunities, brands do have one significant challenge to overcome. With such a fast-moving and crowded content format, how do you stand out? How do you create memorable Stories that will halt users from immediately swiping away at first opportunity?

One major key lies in utilizing the right tools to create your stories. There are few out there for your business to try. Some cost and some are free to use in limited forms.

 2. Direct content is replacing the “Hey stop what your doing and check this out!”

Traditionally, social media marketing has been about interrupting whatever a user is doing at any given time (scrolling their feed, watching videos, etc.) to try and prompt them to engage with your brand. But interruption by content tactics are losing their impact – in the modern world, consumers have more control than ever over which ads they allow in their feeds, what content they engage with, and with so many messages competing for their attention, winning their time is key.

Advanced and omnichannel personalization tools cater to this, by providing more integrated marketing tools and tapping into data to customize messaging.

There’s now a select number of tools such as Duda and others that make it easier to gather, analyze and implement campaigns based on advanced customer insights. 

But, of course, when utilizing people’s personal data, privacy concerns also need to be considered. You don’t “own” someone’s personal data just because they agreed to buy something from you, or registered at your site. In order to justify your data collection and utilization processes, you need to be able to provide value in return – so while gathering more insight may seem like the best path, gathering functional, helpful data, that will enable you to build better systems, is what you really need.

Consumers are usually willing to give companies their personal information so long as they see value in it for them (e.g. tailored experiences, ability to customize products, and personalized deals). Real-time personalization (i.e. data-driven personalization completed in less than one second) is another fast-growing trend powered by machine learning and imagine your site changing in real-time based on how a user is interacting with it. 

3. Augmented Reality (AR) is offering more chances to connect

Augmented Reality (AR) is about overlaying virtual objects on top of a real-world environment, most often facilitated (these days) by using the camera on a smartphone.

But unlike virtual reality, which shuts the real physical world out completely, AR enhances your view, which can also make it a more effective tool for marketing, as it enables consumers to see things in a real-world context.

AR enables brands to create one-of-a-kind, immersive experiences, which facilitates even more connection and brand-building opportunities. With AR, brands will eventually be able to provide virtual tours, hold virtual events, and enable customers to try their products without ever living the comfort of their homes.

The future is unlimited

Social media marketing is entering the new era, which, as noted, is increasingly being driven by technological development. In order to accommodate these new technologies, brands need to build a cohesive marketing technology stack. The good news is, social media marketing technology is advancing at a fast pace in order to meet the demand for smarter, more integrated, cross-platform and machine-learning-enhanced marketing software.


Posted by: FDMC Digital Media LLC | January 9, 2020

Keeping Your Social Sanity in 2020!

It is a new decade in 2020. Social Media is a must for your business but you do not have to kill yourself over it to make it work. Here are some tips I found to help you plan your social strategy yet be able to breathe a little in doing it.

1. Focus on building a community

Social media isn’t just about grabbing attention and growing an audience. It’s also about building an engaged online community. 

As social media professionals, we have to know inside and out who we want in our communities, and what they want to hear from us. This is often why social media content falls flat – it lacks purpose and reason, and connection to its target audience. Basically, it’s just promotion, traditional ad and marketing collateral in a new format. 

Now, you may say ‘well, we want to engage everyone, everyone with a pulse needs to be a part of our online community’. 

Let’s get real for a second. Your mission and your message is not going to resonate with every single person. If you’re a small business or nonprofit organization dealing with a niche issue or a local problem, you have to face the fact that your online community will be a lot smaller than a national organization.

Every day, go into your communities (let’s stop calling them platforms) and see what’s working. Answer comments and questions, be present, and don’t over automate. Always be learning about your community and what they’re most interested in, what moves them, what drives them, what inspires them. Create content just for them and more will follow from there.

2. Set time to relax!

How much time do you have to spend on social media? Is this 100% of your job, or just 10%? The best way to determine how much time social media management is going to take is to clarify how much time you have to devote to it.

The truth is that getting results on social media is much like getting results out of an exercise plan – consistency and intention are key. If you have thirty minutes a day to get a quick walk in, that’s better than sitting at your desk all day, every day and getting zero activity. If you can fit an hour walk in once per week, your results will be even better.

The same goes for social media – no matter if you have all day, or just an hour a day, to focus on social media, you need to create a time management plan to avoid spinning your wheels and wasting time (which can be so easy to do on platforms that are designed to grab your attention and keep you clicking). 

Social media management takes discipline and practice, but a time-based strategy like this can be a great way for social media managers to manage their various competing responsibilities.  Take a 25-minute break from time to time.

3. Take mental health breaks

As noted in the introduction, mental health stress on social media managers is a real thing, and the ramifications are just beginning to be properly understood and reviewed.

The “always-on” mentality dominates pretty much every industry right now, but it’s especially true with social media. But consistent use of social media can be very hard on your own mental health so taking a step back every now and again is essential, even if it doesn’t seem like an option because there’s just too much to do.

This may mean turning off social media notifications when you leave the office. If you absolutely need to respond to something, set aside 10-15 minutes of dedicated time after work to go into each platform, then shut it down for the night. 

It’s also important to take digital detoxes and vacations – pausing for a moment to come up for air and give your eyes a break from the screen.

4. Just say no to perfectionism What??!!

Your content is never going to be perfect, and your social media ‘To Do’ list will never be fully complete. In many cases, we have to be ok with ‘done and imperfect’, as it’s better than simply not done at all.  Now, by this, I’m not advocating lazy mistakes or letting awful content or automation to take over. But you shouldn’t be spending hours designing and tweaking one single Instagram post, or whiling away the days editing a smartphone video that’s going to be 30 seconds long. 

Attention to detail is great, but perfectionism can be a killer. Get that post up. Edit it later if you find a drastic mistake. Test, see what’s working, then do more of that. 

5. Advocate for your own well being

Every job has its busy periods, but constantly feeling like you’re struggling to keep your head above water is not okay. Social media managers are often also expected to be marketers, creators, analysts and customer service people. It’s no surprise, in the end, that so many of us end up stressed out.

If you are a team of one and your work responsibilities amount to three full-time jobs, you have to be honest with your superiors and managers in letting them know that this is not sustainable. Conduct a detailed inventory of your time, listing out as many tasks as possible, and how long it takes to accomplish them. Don’t be afraid to advocate for your work. 

In Summary

The social media landscape is busy, noisy, and overcrowded with a wide range of content types. Sometimes, people can be not-so-nice, sometimes the work feels thankless. Sometimes, it feels like you’re doing it all alone.

In 2020, ensure you consider your own mental state, and the capacity and scope of the work you’re taking on. Being constantly connected can feel addictive, involving – but if you’re having to overlook other elements, like spending time with your family, in order to keep an eye on your mentions, that can have significant negative impacts. Take a step back, and assess your workload and habits, as you head into the new year.


Posted by: FDMC Digital Media LLC | December 13, 2019

Are You Using Video For Your Blogging Content?

If you haven’t yet considered using video content to drive traffic to your blog, now is the time. Video content is engaging and compelling. It’s also widely viewed on many online platforms and devices. Here are some tips that I found that do work. Some of them kind of bug me as a consumer myself but they do work and you can pick and choose what you think might work for your blog.

Using video is a creative way to drive more traffic to your blog. There are many video platforms and marketing strategies that can help you meet your business goals and make your blog grow. What’s more, video content can lead to greater engagement with your brand. In a recent study on video, 53 percent of consumers overall and 66 percent of millennials engaged with a brand by visiting their site or doing more research after viewing the brand’s video. 

Use video platforms

While your blog should be the focus of your content creation efforts, it’s essential to create content on other platforms, too. Reach a wide audience by creating videos on popular platforms such as YouTube and Vimeo, which make it easy to upload and share content.

You can also directly upload videos to your business’s social media pages. These videos can help you drive traffic by directing viewers to your website for supplemental or bonus content. For example, a food blogger can create dessert tutorials on their video channel and divert traffic to their blog for the full recipe. Connecting information from a video to a blog is an inventive way to save time recording and to increase blog traffic.

Add video content to your blog

Written content is the most common form of content found on blogs. But adding a visual aspect, such as videos, can boost engagement and keep people on your site longer. In fact, the aforementioned study found that 29 percent of millennials find video content more memorable than any other content type. Images, movement and sounds come together to make videos highly engaging, thus creating more recall than other forms of content.

Make video creation a part of your content strategy with these ideas:

• Online courses and tutorials: People frequently search for videos to answer how-to questions and build skills. They are willing to spend time and even purchase access to such content. You can then send viewers to your blog to view supplementary resources and other materials.

• Live webinars: Webinars are appealing because they give people a chance to directly connect with a brand and ask questions in real time. This creates a deeper connection by showing that there’s a real person behind the brand. You can gain more subscribers to your blog by offering attendees additional content or specials when they sign up for your blog or services.

• Vlogs: Vlogs, or video blogs, are personal and nonpromotional. They offer a glimpse into the “real” life of an individual or business. You can use this to build an online audience that’s invested in your content.

• Interviews: Interviews with experts are exciting and informative. Invite experts in your field, and ask questions that interest your audience.

• Product reviews: People depend on reviews as part of their research before buying a product. Creating product and brand reviews can help draw people to your blog.

• Event livestreaming: Another great idea is to livestream an industry-related event. This needs a video setup, but once done, it’s an easy way to create valuable content. 

Using different forms of video can help you boost your blog’s subscription rate. You can also create email marketing blasts inviting your email list to an exclusive video seminar. Find creative ways to leverage videos to draw in more people to your blog. 

Take advantage of social media stories

Stories are present on virtually all social media platforms today. They are a popular way to share video content, consisting of short videos that last for a few seconds and disappear after 24 hours.

Create short video content on these platforms and use hashtags, stickers, polls and text to make people aware of your blog. Humor is a universal feeling, so try creating short stories that entertain and make people laugh. You can also create limited-time offers that create the fear of missing out (FOMO) and drive people to your blog. I personally as a consumer find this method kind of irritating and tacky, but it does work.

What’s more, Instagram allows accounts with 10,000 followers to create a link to their stories. It’s also possible to add a link to a description when using Instagram TV (IGTV). Lastly, don’t forget to link to your blog in your profile description.

In Conclusion

Video content is widely consumed, and is easier than ever to make. It’s an effective way to add a face and personality to your blog, making it more engaging to people. Help your blog grow by making video content a part of your marketing strategy. Have questions? Reach out us here at FDMC Digital Media. We will be happy to help!


Posted by: FDMC Digital Media LLC | November 28, 2019

Personalizing Facebook Videos For Your Marketing

Gone are the days when brands can rely on a single video and hope it will appeal to their entire audience, using generic content for mass appeal. Now, with users regularly seeing custom-for-them videos regularly on Facebook sharing birthday messages, their top fans, and their best memories from a year, consumers are expecting more personalization.

Considering the sheer amount of video content flooding the feeds, personalization is the way to make sure that your ads stand out and are memorable with your audience. They can also increase social shares, getting you more visibility, and help you make a bigger impact that can lead to more sales and improved customer loyalty.

What Does Video Personalization Look Like?

Personalization, of course, can be a little tricky. There’s a lot of work involved, and there are different levels of personalization. In this post, we’re going to take a look at how you can create high-converting Facebook video (organic and ads!) that are personalized in the best way.

Personalization at a base level can just mean creating ad campaigns that are tailor-made to very specific niches within your audience so that your video ads resonate with them.

Video ads are like apples and oranges. As an example, you could have one ad created for busy moms tired of cleaning up a baby’s mess, one for pet owners who have dog or cat hair everywhere, and one for dads who like tinkering around the house. Each video will resonate more will each individual audience, increasing the likelihood of a conversion.

You can go further, though, and offer true personalization. Think about those videos lets say that Facebook creates every so often, sharing just-for-you videos, showing you how many birthday messages you got and your profile picture with a birthday hat. These are obviously difficult to do at scale… but not impossible.

If you remember the Coke ad campaign they did with names on their cans, they promoted their product as a community-builder, but people saw their own names (or the names of someone they cared about) and wanted to go find them in store. Personalized = high converting, even though coke was only doing something that magnets and keychains at tourist traps had been doing for years. It helps people see themselves in a way that relates to your business, and it didn’t require true video personalization.

How to Create High-Converting Personalized Facebook Video Ads

Creating high-converting Facebook ad video campaign based in personalization can be overwhelming. It’s a big, involved process, and you want to make sure you get it right. Let’s go step by step through the process of creating one of these campaigns so you can jumpstart your own.

1. Take an Audience Interest & Make It Scalable

Before you start trying to find quick ways to personalize an ad, it’s important to understand what types of content your audience will want to see on a Facebook video (organic or otherwise). Someone running a pet store, for example, might consider that people want to see videos that remind them of their own pets. You can show dog owners clips of dogs, and cat owners’ videos of cats.

You can even get specific, opting for content that’s breed specific. If we’re selling pet food to dog owners, see how this idea could become scalable and personalized:

  • “We know your Aussie loves to run, so give them the food that will keep them going.”
  • “Your pug loves nothing more than snuggling up next to you. Make sure they’ve got plenty of years to do so with the right food.”
  • “Your Great Dane has a big heart– literally and figuratively. Take care of it with high-quality, good-for-them food.”
  • “Your Labrador will eat anything you put in front of them, but that doesn’t mean they should! Give them the best quality of food for a long, healthy life.”

A strategy like this is personalized and scalable, but it’s not getting to that creepy, I’m-watching-you level that customers may not want to see. Someone may be put off, for example, if they randomly saw a pet store with videos of their own pets.

2. Consider How You’ll Target These Users

When it comes to personalized videos, it’s important to understand how you’ll be showing the right content to the right people. In our example above, it wouldn’t exactly make a ton of sense to be showing a boxer owner the video of a Bernese mountain dog.

Something more generic, like our dog food example, however, can be a little easier to target. You can target by interest, or retarget based on certain actions your audience has taken. If they’ve checked out a page for breed information and recommendations, that’s a good one to choose. You can also use your database of information if you have any; you could ask new customers, for example, what breed of dog they have and then use custom audiences to reach segmented audiences.

3. Use Flexible Video Templates to Offer Personalization at Scale

After you’ve decided what you want to create and how to get in touch with your target audience, you’ll gather the raw video clips and images as needed. This can include free-for-commercial use stock photos if needed. Then it’s time to actually assemble the videos themselves, and the trick here is to use flexible video templates that allow you to swap out images, video clips, and/or text as necessary. This allows you to create a general video for the purpose and then swap out a video of the Labrador instead of the boxer and the text to match. It’s quicker than creating entire videos, and still gives your content that polished look that comes with background music, seamless integration, and special effects.


Social media users have higher expectations for video content. They want engaging, personalized, and even interactive content that feels tailor-made just for them. Fortunately for all marketers, there are a few ways you can offer personalized content that suit specific niches of customers without having to actually Facebook stalk and create videos for each individual one. Ultimately, having a solid strategy from the get-go and the right tools in place will make a world of difference.


Posted by: FDMC Digital Media LLC | November 14, 2019

Use Instagram Live Feed To Grow Your Business!

Have you gone Live on Instagram yet? If yes, then claps for you! If not, we get it! It can seem like a daunting task to plan a live video and perform under the pressure of real time. But for branding your business, it’s so beneficial that it’s time to start thinking about it. You don’t have to be a network video producer to go live with Instagram. Here are some tips I found that will make your video streaming great.

Why you should go Live

 First, why should you go live? There is a bunch of benefits from going Live for your business. Here’s just a few reasons that you should start planning for your first Live video.

Increased engagement

Going Live is a great way to show the algorithm that you are here and you are working it. When people join, comment and like your Live video, it shows that people care about your brand and that they want to see more. This makes it more likely that your content will appear in the top of their newsfeed and your Stories won’t get lost. Let’s be honest, we can only click through Stories and scroll for so long. And with all the content that’s being pushed out every day, it’s likely that unless someone highly engages with you, they won’t see it. So being near the top of the newsfeed and the front of all the Stories is important for your business. Anything that’s going to get you some love from the algorithm is something that should be taken advantage of.

Story priority

Have you noticed when you open Instagram, the first Stories you see at the top say Live under the thumbnail? And they are “ALWAYS” at the front of the Stories? That’s what happens when you go Live! When you go Live, you have an option to post it to your Story after you end your video. Doing this will put your Live video right at the front of the Story feed. Many people just open up Instagram and start clicking through Stories. Since you’ve gone Live, your Story will be the first thing they click on! If it’s something that interests them, maybe they’ll click through to your profile or keep watching! If not, then they’ll keep swiping. But at least you gave them a chance to watch! Instagram Stories are organized similar to the feed. The people who show up at the front are people that you are more engaged with. That means that your Story could get lost way at the end of all of the other Stories from friends and family never to be seen. Going Live will help prevent your Story from getting lost because it will be right there when your followers open the app!

Answer questions in real time

Going Live is also a great chance to answer questions in real time. People who are watching can type in questions and you can react right away. This takes out the extra steps of having to DM or email to get a question answered. It also helps you seem more approachable and shows that you actually care about your audience. Having an open dialogue with your current and potential customers will enhance the overall experience they have with your brand. In turn, making it more likely for them to be repeat customers and suggest you to a friend!

Show your brand personality

Instagram is about building relationships! No one wants to engage with a brand that never answers comments, doesn’t have a face to the name and just tries to sell, sell, sell. Going Live helps build that relationship because 1. your face, voice and personality can come through and 2. it’s an open conversation with your followers. Like we said before, it’s about showing people who you are, what you’re about and why you’re awesome!

Build existing relationships and form new ones

Along those lines of showing brand personality, going Live helps nurture existing relationships and forge new ones. When you go Live, Instagram will notify users to try and encourage them to join. Sometimes I’ve even gotten notifications for people that I wasn’t following. So maybe someone stumbles upon your Live and tunes in just to see what’s up. You’re immediately able to see them join, welcome them to the party and start a conversation. People are more inclined to engage with (and buy from) brands that they trust. Congratulations you just made a new friend by welcoming them to your Live video! And now you have a lead and potential customer.


A lot of people don’t go Live because yes, it takes planning and yes, it’s real time. Which can seem terrifying (especially if you don’t do well in front of audiences). Some people are naturals with these situations, but some of us didn’t get so lucky. But seriously, don’t let the fear of speaking live keep you from gaining new relationships! Here’s five tips that might help ease the process:

1. Have a plan and purpose

This could be the deal breaker for some. Taking the time to plan out and have a purpose for your Live isn’t something that just happens. Figure out what day/time you have the most active followers so you’ll know when you’ll probably have the most viewers. Once you get more comfortable, sure you might be able to just pop on Live whenever you’re inspired for a quick convo with your followers. But make sure you have a purpose. “I just wanted to come on real quick to tell you guys I had the best coffee today.” Unless there’s actually a purpose to this anecdote, NO ONE CARES. So make sure your Live has purpose in some way. That story might make sense for a coffee shop debuting a new latte art collection, but if it doesn’t add value in some way, chances are people don’t care unless you are big celebrity that has thousands of followers then yea people log on because they are obsessed with that person. So anyway, ahead and think about what information you want to share, what questions or comments you might get and possible answers to those questions.

2. Practice

If you’re really nervous about performing under pressure, practice before you actually go Live. You can record yourself and watch it back to see what’s working and what’s not. You could practice in front of a friend that you trust and get their feedback as well! Going Live isn’t like a memorized speech; it’s a conversation! It’s okay to have notes to make sure you hit all the points you want to talk about. We understand if you hesitate and look down. Relax!

3. Have some company to relieve your stress

You might also find that it’s easier to have someone with you on your Live video so that you can have an actual conversation. It might seem more natural to have a co-host so you can play off of each other and it’s nice for someone to have your back! You don’t even have to be in the same room as the person because Live has an option to add other users to the Live stream! You could go Live with someone on the complete other side of the world, but it will have the same effect. Maybe you and your business partner are talking about a new product you’re launching. Maybe you’re recapping an event with a fellow social media manager. Whatever it is, it might be easier and more comfortable to have an actual conversation.

4. Keep is personal

It’s a great place to show personality. No one expects you to be perfect! Try to talk like you would be talking to a friend (or actually talk to them if you aren’t alone). Don’t try to be something that you’re not. Live is a great way to show authenticity in your company. Talk about things that you are an expert in, are passionate about or that you find interesting. When you’re talking about something that you understand and care about, it comes through!

5. Have fun!

Live videos can be totally fun if you go into with the right mindset! If you’re freaking out about messing up then you probably will. But really, who cares if you say uhm or stumble over some words? No one! Like I said, it’s not a memorized speech. Laugh and have a good time and a proactive conversation with the audience that has joined! Mess around with some of the features and get feedback from people. Make jokes and laugh if you mess up. Just be real.

  And now some live video ideas

Still thinking that you can cover all of your bases with Stories and regular posts. Need inspiration? Here are some of our favorite topics for going Live.

Go behind the scenes

People love to see behind the scenes! Maybe it’s the process for making that new color of lip gloss or a photoshoot for an upcoming event. Behind the scenes make your audience feel like they are part of the journey. They might learn something new about you or your brand, might think it’s cool how your products are made or might get inspired. Going “BTS” also shows your brand’s authenticity, which is a great relationship builder!

Answer questions

Pull out a list of FAQs that you get. Live is a great time to read through them and answer them. If someone asks a question in an email or direct message, chances are that someone else also has the same question, but maybe hasn’t reached out to ask yet. Answering questions on Live will help educate your audience and maybe even spark new questions that need to be answered. It’s also more personal to address questions in real time than through a message. Sometimes things get lost in translation over the internet, so answering questions Live makes sure your answers are portrayed how you intend them.

Tell a story

Like I said earlier, just make sure it has a purpose! Even if it’s just a funny story, that still has a purpose: entertainment. People love to see that your brand is approachable and relatable. Try to entertain, inspire, educate or add value in all of your Instagram Lives or people probably won’t want to tune in.

Give tips/insights

Adding value is one of the most important parts of building relationships on social media. Going Live to share your top 10 healthy breakfast recipes or 5 things to look for when buying a new car or whatever knowledge that you have to share is an awesome topic for Live videos. People can respond and ask questions, which just helps further the conversation and the relationship building.

Reveal products or your services

Going Live is perfect for launching products or your new service and getting people excited. Reveal your new eyeshadow palette or talk about a new service you’re offering. Show people how your products work, how your clothes look on people or demo a new feature! New is exciting and getting the chance to watch Live is kind of like going to a launch party!

Livestream an event

Maybe you’re speaking at a social media conference or showing your new product at a convention. Livestream the event! Show people what’s going on while giving them valuable information about your brand! The possibilities are endless!

How to get started

Once you have your Live video planned out and you’ve determined the best time to do it, here’s how to get the action started. You’ll want to start by updating your Story settings. Go to your profile and click the three lines in the top right corner to open settings. Click Settings > Privacy > Story. Here you can hide people from seeing your Story (and your Live). You can also decide if you want to allow messages from everyone, just people you follow or turn them off. For most of the purposes you’ll be using Live for as a business, you should probably allow messages from everyone. Once you’re all good with your settings, head back to the main page to get going.

There are a couple ways to get to Live. Act like you’re just adding a regular Story to your Instagram. You can:

  • Go to the Feed page and hold your finger on your profile photo in the top left corner. Click Add to Your Story.
  • From your home page, swipe all the way to right and the Story feature will pop up there.
  • OR you can click the camera in the top left corner.

With each of these options, the camera should open to the “Normal” or to whatever the last kind of Story you posted was. To get to the “Live” option, swipe left along the bottom until Live is bolded white on the bottom and the screen looks like this: When you go live, Instagram automatically notifies some of your followers to get them to join. Instagram also shows you how many of your followers are active right at that moment which will help you figure out the best time to go Live. We also suggest prefacing your Live a few days or hours before telling your followers when you’ll be going Live so they know they don’t want to miss it! All you have to do is click the middle button and you can start! To end your Live video, say bye to all the lovely viewers and click “End” in the top right corner. Once you have completed your Live video, you will have the option to add to your Story, which you should definitely do. There you go! You just nailed your first Instagram Live stream!

Fun features on Live

Here are some fun things you can add to your Live videos:

  • Add face filters by clicking on the smiley face on the bottom of the screen.
  • You can switch the camera around at any time during your Live broadcast by clicking on the arrows on the bottom right.
  • If you have an iPhone you can add photos from your camera roll.
  • You can put on other users to join your Live by clicking on the little smiley faces.
  • Users can share Live videos with friends by clicking the “direct message” arrow (if the owner of the video allowed for sharing in their settings).

In conclusion, explore the features and figure out what works for you! Maybe even watch it back and figure out where you can improve for next time! The more you go Live, the better you’ll get at it.

Posted by: FDMC Digital Media LLC | November 1, 2019

Digital Media Stats Your Business Needs To Know!

Being in digital media, I am always digging around articles on my line of work. I would be silly not to. I recently came across from very interesting stats on digital media. For businesses considering or even brushing off the fact that they do not need to do any digital media marketing, I think you will find the information I came across a eye-opening for you.

The digital advertising landscape is constantly changing to meet the demands of our fast paced consumers. Sadly they are always in a hurry and to them, less means more. More consumers head to digital channels to research, shop and find product recommendations. Just as importantly, they have very specific attitudes towards how brands decide to engage them while they are online.

To better understand and for you to get a grasp on the online advertising landscape, here’s a look at some interesting stats that I came across. Much is from Lyfe & eMarketer, a good resource for us in the digital media field.

  • Native advertising was the fastest-growing advertising segment, with 35 percent growth between 2017 and 2018. (eMarketer)
  • Native ads receive 53 percent more views than traditional display ads. (Sharethrough)
  • Native advertising increases purchase intent by 18 percent. (Forbes)
  • Native ad spending is projected to increase to $41.1 billion in 2019. This means native advertising will account for 61 percent of total digital display ad spending in the U.S. (eMarketer)
  • Native video advertising accounts for 56 percent of video ad spending. (IAB 2018 Video Ad Spend Study)
  • The average Facebook user clicks on eight advertisements per month. (Hootsuite)
  • Mobile ad campaigns are five times more effective than online advertisements. (Mobile Marketer)
  • Appearing in mobile search ad results can increase brand awareness by 46%. (Wordstream)
  • 64% of consumers will click on a Google ad when they are looking to buy items online. (Lyfe Marketing)
  • 73% of consumers dislike pop-up ads. (Wordstream)
  • Worldwide digital ad spend is expected to reach over $375 billion by 2021. (Lyfe Marketing
  • On average, 46% of users act after viewing a video ad. (Lyfe Marketing)
  • Location-specific digital ad campaigns are 20x more effective than traditional banner ads that are not location-based. (Lyfe Marketing)
  • Over 51% of smartphone users have found new brands or products while searching from their mobile device. (Lyfe Marketing)

Some key trends to watch out for include the following:

Digital Video

Digital video ad spend continues to climb, according to IAB’s 2019 Video Advertising Spend Report. Marketers report digital budgets have increased 25% year over year. Approximately 86% of marketers are using video content in their campaign outreach efforts.

One trend this year are shorter video ads, or bumper ads, that are compelling and grab a consumer’s attention. YouTube and Google both launched 6-second bumper ads as a way to offer brands a creative way to extend brand reach in a short time frame.

Native Advertising

Advertisers are spending big on native advertising. These ads emulate the look and feel of the media format where they appear, gaining greater acceptance and engagement because they are designed to seamlessly integrate into social feeds and websites versus banners or pop-ups.

Some popular formats of native ads include:

  • Recommendation widgets such as recommended posts, article or resources
  • In-feed ads such as ads that appear within a feed on platforms such as Facebook, LinkedIn or Instagram. They appear as other types of content appearing in the feed, making them less intrusive than other types of advertising.

Mobile Advertising

Mobile advertising shows no signs of slowing down, In 2018, mobile’s share of the U.S. digital ad market climbed to 63 percent of total digital ad spending. Over 55% of the US population regularly watches video on mobile, and the average smartphone video viewer is estimated to have spent 44 minutes watching videos on their device in 2018. Table users spent 38 minutes. Now in 2019, mobile is predicted to “surpass TV as the medium attracting the most minutes.”

  • The stories format is an excellent choice for mobile advertising, especially on Snapchat and Instagram. Although they can be used on desktops, the formatting makes it more suited to be viewed on mobile devices. According to a Facebook user survey, the ads seem to be very successful. 53 percent said they made more online purchases based on stories. Story ads exist within existing story feeds and look much like the rest of the organic content on the platform.
  • Google recently introduced the launch of several new ad types that will be showing up on mobile devices. Google searches on mobile devices will include gallery ads that allow advertisers to display multiple images for users to swipe through. Users will also begin to see ads in Google’s discover feed — the feed of news stories that are built into many Android home screens, inside the Google app, and on Google’s mobile homepage — though they’ll only appear in select locations for now. The digital advertising industry is continuing to grow and change rapidly and remains one of the most effective ways for businesses to find new customers and expand their reach.
  • -Roy
Posted by: FDMC Digital Media LLC | October 25, 2019

Digital Media Ads Continue To Grow In The U.S.

I love to read information in relation to digital media. I have written a bunch of stuff of information I have found that shows digital media, video in particular is skyrocketing in the marketing and advertising world. Here is more proof on the subject. Keep in mind that your business does not have to be a huge Fortune 500 company to embrace these stats. Any size business can use digital media to market their brand.

US digital advertising spend for the first half of 2019 totaled $57.9 billion, an all-time high for the first six months of a year, according to a report from the IAB and PwC US.

The record total marks a 17% uptick from the previous half-year mark. Video advertising saw the fastest level of year-over-year growth at 36%, totaling $9.5billion.

The report pretty much states what social media has been accomplishing and that is the rise of non-traditional forms of video, namely connected TV and social video stories, has given advertisers new ways to reach younger audiences cutting the cord.

Digital video growth has played a key role in giving 2019 the strongest opening. Businesses are turning to social video stories and connected TV to reach a growing audience of ‘cord-Nevers’ – a younger cohort who’ve never subscribed to cable television and cannot be reached via linear TV ads. Indicators show CTV and addressable TV are on the rise.

Mobile advertising accounts for the chunk of digital ad spend at $40bn, a 29% increase compared to the previous year.

Audio is on the rise, too. With the growth and advancement of smart speakers and the growing abundance of podcasts, audio spend totaled $1.2 billion, a 30% increase compared to the previous year.


Posted by: FDMC Digital Media LLC | October 11, 2019

Marketing Tips On Using Instagram For Branding

Want to make your business more memorable on Instagram? Looking for tips to boost brand loyalty with your audience? A lot of businesses still have not took a deep dive into Instagram and how it can help their business brand grow. They either think it has no value or simply, they just do not understand it. I would like to help you understand Instagram a bit more so I found these 5 tips that just might help your Instagram account stand out more.

#1: Give Your Instagram Personality

When developing an Instagram business profile, most businesses or companies focus on the visual impact of their brand. That approach is certainly understandable considering Instagram is the most visual social network. However, it’s also important that your communication style reflects your brand’s personality. The moment people read your copy; they should know who you are. You want your followers to embrace and approach your Instagram in the same way they would if someone were inviting them into their office or home. Give them a glimpse of who you are and what’s hiding below the organized appearance most people see on the surface. If you do that, your followers will get to know your brand on a human level that they can relate to. If they feel like they know you, they’ll gladly repost, share, and interact with your brand through their comments and likes. Your Instagram style guide should convey your brand’s communication style and personality so every content creator and community manager on your team is on the same page.

How and where you’ll use your marketing on Instagram:

Some brands prefer to keep the text short and limited to the photo caption. Others use text in their imagery as well. Keep in mind that crafting the perfect persona doesn’t necessarily mean your team will be able to execute it perfectly from the beginning. Whether you’re a one-person show or a team of 10, there’s bound to be some trial and error. Or you may need to get outside help to give your Instagram the time and attention it deserves.

#2: Establish Guidelines for Instagram Comment Moderators

Once you’ve fully developed your brand persona, make sure you stay on brand even when replying to your followers’ comments. In fact, staying true to your brand personality is crucial in these interactions because they’re more memorable to your followers. All of the regular advice about responding to your users’ comments on social media still goes. Put together an FAQ sheet so you know what to expect and how to respond. But also make sure you understand what the user is really asking and adjust your message accordingly. You don’t want to be accused of copying and pasting messages or come across as a heartless robot responding through automation. Remember: People connect with people, not corporations. Writing your initials at the end of your responses isn’t the only way to show a human side. If you’re communicating from a first-person perspective and using a relatable voice, you already sound human. If there’s a problem, don’t default to the standard business lingo; make sure to communicate empathy and care in your answers.

#3: Use Instagram Direct Messages to Personalize Outreach

Most companies do their best to answer user comments in a timely fashion and quickly resolve issues. However, being reactive in your Instagram efforts can only take you so far. While working on your next Instagram strategy, think of ways you can be more proactive.Rather than spend all of your time fixating on the number of your story views, venture into the unexplored storyland and see what’s out there. Chances are, the people you follow are already potential users of your products and services. I’m not suggesting that you spam everyone you follow with your products. Instead, make sure you’re providing real value and helping people in a completely non-intrusive manner.

.#4: Stay True to the Values of Your Company

Next time you start preparing content for a specific event, have yourself and your team answer these questions:

·        How is this connected to our brand?

·        What is this post saying about our company?

·        What values are we communicating?

Seemingly small gestures and ‘unimportant’ posts can say a lot about a company. However, you should do more than follow a prefilled calendar of fun dates. Stay on top of what’s happening in the world around you. Know where your company stands on important issues and take part in the conversation. Even if you don’t state your position, the way you talk about current issues will communicate your values. Now more than ever, younger generations appreciate brands that take a stand on important issues facing the world. Although not known for brand loyalty, A recent study showed that 89% of Gen Z buyers prefer to purchase products and services from businesses supporting social and cultural issues.

#5: Remember, Published Is Better Than Perfect

One of the greatest misconceptions in social media is that any videos you post must have serious production behind them and that all graphics have to be professionally designed or retouched. On the contrary, what really makes an impact is the story behind the video or image. A great idea is the most crucial thing to have. Everything else comes second. If you’re a small business with a limited marketing budget, don’t be discouraged. Simple posts and visuals with a great message are more than enough to connect with your audience. After all, few things are as popular as memes and they’re easy to create. When it comes to video, behind-the-scenes content you capture with your phone will still look great. In fact, the imperfections will make your video more authentic and engaging. So, when planning your Instagram content, don’t let the idea of perfection limit you. Stay focused on the key idea behind it.


While the tips and tricks in this article relate directly to Instagram, the underlying philosophies—keep things simple, focus on good ideas, and make your brand more relatable will work on any other social media channel. The hardest thing is letting go of the pre-existing idea of what business communication is in the first place. You don’t need to be formal to be professional. As you embrace the imperfections, remember they only make your brand more human and even more appealing. Once you have that conversation with your team, you’ll be able to take the next step toward finding your voice and engaging with your target audiences online in meaningful ways.


Posted by: FDMC Digital Media LLC | October 7, 2019

Do Not Do These Not So Obvious Marketing

Do Not Do These Not So Obvious Marketing Mistakes!
#marketing, #socialmedia, #advertising, #branding

Posted by: FDMC Digital Media LLC | October 7, 2019

Today’s Marketing Tip: ” IGTV & Your M

Today’s Marketing Tip: ” IGTV & Your Marketing Plan. Is It Worth It?”
#igtv, #marketing, #socialmedia, #advertising

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