Posted by: FDMC Digital Media LLC | July 10, 2018

Live Streaming and Live TV. Who’s Winning The Battle?

watching-tv.jpg.860x0_q70_crop-scaleI recently came across an article that really did not surprise me that much. Live Streaming is going crazy and it is killing the old skool broadcast networks. Who really sits down with the family like the days of Leave It To Beaver and watch good ol TV anymore?

More people are streaming live video content than ever before, thanks in part to efforts from Facebook, it’s sister app, Instagram, and YouTube.

According to a recent survey by the Interactive Advertising Bureau (IAB), 47% of live streaming video viewers worldwide are streaming more live video compared with a year ago. And sadly, for the big 3 TV networks, nearly as many (44%) said they watch less live TV “as a result of live streaming.”

More than half of live streaming video viewers are watching content via social platforms—outdistancing a TV network site or app (34%) or pay a TV service (21%) by a significant margin.

Respondents worldwide are more likely to stream live video across a variety of platforms and apps compared with those in the US. Except when it comes to digital streaming subscriptions. In this instance, live streaming video viewers in the US are slightly more likely (43%) to watch live video through a digital streaming subscription than those worldwide (41%).

-Roy

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